Ellina Morits
Design is not art. Design is about crafting solutions to real problems.
Mark Boulton
Core Values
My versatile personal and educational background has given me unique perspectives to bring to the table when designing innovative products.
Always Keep Learning
Being a naturally curious person, I find learning new things an essential part of my life journey. For me traditional sources such as books, articles, courses stand alongside with travelling, trying out new activities and exploring the world. Learning new things inspires me and helps me become a better professional.
Embrace Cultural Differences
Having had the opportunity to live and study in several countries, I have developed a deeper understanding and empathy towards different cultures. I believe that communication is key to successful design. I truly enjoy engaging with different users, finding out more about their mental models and creating beautiful user experiences.
Understand the Mind
The way the mind works has always been fascinating to me. Getting education in such different spheres as communication and business allowed me to cross paths with interesting people and observe how they interact with technology. This helped me learn to base my design desicions on deep understanding of human psychology and dig deeper in order to deliver better work.
About Me
I have a background in cross-cultural communication and fashion business. Cross-cultural communication taught me empathy towards other cultures as well as the art of successful communication. Fashion business, on the other hand, sharpened my analytical and critical skills, much needed to implement real projects. I grew up in Siberia and started living on my own pretty early. Here are some major stops in my life journey so far:
Leeds, UK
Working, 2017-...
Milan, Italy
Working and studying, 2014-2016
Paris, France
Studying, 2015
Moscow, Russia
University, 2009-2014
Hong Kong
Work trips, 2014, 2016
London, UK
Summer school, 2013
Rome, Italy
Study Abroad, 2013
Levi, Finland
Winter Holidays Job, 2012
Novosibirsk, Siberia
School
I am fluent in English, Italian and Russian, and have basic conversational skills in French and German. Willing to relocate anywhere in the world.
My Inspiration
In my free time I enjoy active pastimes such as snowboarding or travelling. I love art and craft beer. I made it my habit to learn new things on a day-to-day basis, I love watching documentaries, discovering new places, going to exhibitions and, naturally, reading good books. Here are a few of my recent favorites.
Say Hello
Get in touch for opportunities or just to say Hi! 👋